Country rules
Send regions to localized destinations.
One link. The right destination.
Route visitors by country, device or schedule without replacing the link, and fall back when a monitored destination is unavailable.
Example dashboard · sample data
Clarity after every click.
The information your campaign needs, without a noisy reporting suite.
SMART DESTINATIONSILLUSTRATIVE DATA
3
routing conditions
Bot filtering uses recognized automation signals and can misclassify traffic. Clicks are not verified people; unique visitors are approximate. These preview figures are illustrative.
What it does
Routing logic that stays understandable.
Device routes
Choose a better landing page for mobile or desktop.
Scheduled campaigns
Change destinations at the moment a launch begins.
Health monitoring
Monitor configured destinations and mark unavailable responses as down.
Safe fallback
Keep a backup destination ready when a monitored route is unavailable.
Rule analytics
Compare outcomes across every routing branch.
Start with the workflow you need.
Explore the tool, check the current plan limits and keep management and reporting inside your Sely account. Need a hand? The Help Centre explains the next step.
ROUTING LOGIC
Use one public link while the destination adapts.
Smart Routing is most useful when the audience genuinely needs a different destination—not when a campaign is trying to hide where it sends people.
Device routing
Send mobile and desktop visitors to destinations that are better suited to their device when a single page is not enough.
Country routing
Use country context for localized stores, regional campaigns or content availability while keeping a fallback for everyone else.
Scheduled routing
Prepare a destination change around a launch, event or campaign window instead of replacing the public link at the last moment.
Fallback destination
Every routing strategy should have a safe default so unmatched or unavailable conditions still lead somewhere intentional.
BEFORE YOU SHARE
Test the logic, then monitor the destination.
Use the simulator
Check the rule order and the outcome you expect before the campaign link reaches an audience.
Keep rules simple
A smaller set of understandable conditions is easier to audit than a clever routing tree nobody can explain later.
Watch destination health
Health signals can help surface unavailable routes, but they do not replace monitoring for your underlying website or app.
Review branch performance
Compare routing outcomes with the same caution as other click analytics: classification, privacy controls and network behaviour can affect totals.
A routing example
On Pro or above, open Smart Routing, add a mobile-device destination for a campaign, then keep the main campaign page as the fallback. Use the simulator to check both paths before sharing.
Compare routing plans