Static QR codes
The content is encoded directly into the code. Use static mode for fixed information when you do not need managed destination changes or Sely-hosted scan analytics. A printed URL still depends on the destination remaining available.
SELY QR
BUILD A QR CODE PEOPLE WANT TO SCAN.
Create, customise and track every scan from one clean workspace.What do you want to link to?
02 / DESIGN
Make it yours
QR GUIDE
Static when it should stay fixed. Dynamic when the destination needs to move.
A QR code is only useful if it still works after it reaches the real world. Choose the mode around what may change later, then test the final artwork at the size and surface where people will actually scan it.
Dynamic QR codes
The printed code points to a Sely route so an account owner can update the destination later and review eligible scan analytics without reprinting the code.
Design for scanning
Keep strong contrast, enough quiet space and a sensible logo size. Decorative choices should never make the code harder for ordinary phone cameras to read.
Export for the medium
PNG is convenient for many digital placements. SVG stays sharp when a designer needs scalable artwork for print, signage or packaging.
Track with context
Dynamic scan analytics can help compare campaigns, locations or placements. Counts are still affected by scanners, networks, privacy controls and classification rules.
Test before production
Scan the final exported file on more than one device, then test a physical proof at the intended size before ordering a large print run.
COMMON USES
One studio for online and offline handoffs.
- Menus and counters: send visitors to a current menu, booking page or offer.
- Events: connect posters, badges and venue signage to registration, schedules or follow-up material.
- Packaging: link to instructions, product information, support or campaign pages.
- Business cards: share a website, vCard, contact page or Sely Page.
- Files and resources: provide supported PDFs, images or information without typing a long URL.
- Campaign measurement: use distinct dynamic QR codes when placements need separate reporting.
FAQ
Before you print the code.
Can I change a static QR code after printing it?
No. A static QR contains the destination or content itself. If that content changes, you need a new QR code.
Can I change a dynamic QR destination later?
Yes, where the dynamic QR remains active in your Sely account and the feature is available under your plan. The printed code continues to point to the Sely route.
Does a scan equal one person?
No. Scan totals are event counts, and approximate unique measures are estimates. Automated requests or repeated scans can affect the numbers.
Do I need an account?
Basic static QR creation and downloads are public. Dynamic QR codes, saved assets, destination management and private scan reports require an account and the relevant plan access.
Should I use a logo inside the QR code?
You can, but keep it modest and test the exported result. Branding is not worth reducing scan reliability.