Links, QR and Pages
Learn how to create cleaner destinations, readable short links, useful QR codes and Pages that give every campaign a clear next action.
Better links. Better distribution. Better decisions.
Practical, source-conscious guides for people who build, distribute and measure links across social, search, email, messaging, print and creator channels.
Analytics without vanity math
Understand bot filtering, approximate uniques, attribution and the limits of click data before turning numbers into decisions.
Campaign systems that stay tidy
Use UTMs, channel conventions and repeatable workflows so reports remain understandable after the launch rush is over.
Put one guide into practice
Choose one channel, build a tagged destination with the UTM Builder, create a short link and test the full visitor journey. Then review the first results in your account before expanding the campaign.
Guides, examples and support
Use the Use Cases library for campaign examples, Comparisons for evaluation questions and the Help Centre for setup and troubleshooting.
Why Bot-Filtered Analytics Gives You Better Click Data
Not every request to a shared link represents a person. Separating automated traffic makes campaign decisions clearer.
Read article →UTM Parameters: A Practical Guide to Cleaner Campaign Tracking
Use UTM parameters consistently so campaign traffic stays understandable across social, email and paid distribution.
Read article →How to Create Short Links That People Trust
A practical guide to making short links feel credible, readable and useful before someone clicks.
Read article →