Create campaign links before the email enters the ESP.
EMAIL MARKETING
Keep campaign URLs consistent before they enter the send.
Email platforms provide campaign analytics, but teams still benefit from a controlled redirect layer when destinations, naming conventions and cross-channel UTMs need to stay consistent.
Start free ↗WHO IT FITS
A workflow built around the real distribution problem.
Use Sely for newsletters, lifecycle programs, launches, editorial mailouts and cross-channel campaigns that reuse destinations outside email.
Links are often copied between email, social and paid campaigns with inconsistent UTMs. Security scanners and automated link checking can also create redirect traffic that should not automatically be treated as a person.
WORKFLOW
From share to measurable next action.
Build UTMs consistently across source, medium and campaign names.
Use distinct links for major calls-to-action when destination changes or cross-channel reuse matters.
Compare Sely human-first redirect context with the email provider's own click and conversion reporting.
CAPABILITIES
Use the parts that solve the job.
Link standardization
Keep campaign destinations and naming consistent before they are inserted into templates.
UTM builder
Generate tagged URLs without manual query-string editing.
Destination editing
Managed links can preserve a shared campaign URL while the destination is corrected or updated.
Bot awareness
Recognized automated traffic is separated from primary human-click reporting.
ILLUSTRATIVE WORKED EXAMPLE
A monthly newsletter
Use source newsletter, medium email and campaign october_update. Preserve existing merchant or campaign parameters, then create a separate short link for the main CTA. Compare trends while allowing for scanner classification errors.
Sely is not a newsletter sender. Bot filtering and unique counts are estimates.
Open the starting tool · Review plan limitsFAQ
Questions before you build.
Does Sely replace my email service provider?
No. Sely complements email platforms by managing shared campaign URLs, UTMs and its own redirect analytics.
Why can email link clicks include automation?
Security scanners and preview systems may request links automatically. Sely classifies known automation separately from primary human click reporting.
Can the same Sely link be used outside email?
Yes, although separate links are often preferable when you want channel-specific measurement.