Choose dynamic QR when post-print destination editing or scan analytics are required.
QR MARKETING
Print once. Keep the destination under control.
QR campaigns become expensive when a destination changes after material is printed. A dynamic Sely QR keeps the printed code stable while the route behind it can be updated and measured.
Start free ↗WHO IT FITS
A workflow built around the real distribution problem.
Use dynamic QR for packaging, menus, flyers, posters, events, retail displays, direct mail, product inserts and any placement that may outlive the original destination.
The cost of a QR mistake is rarely the QR itself. It is reprinting, outdated offers, broken destinations and no clear scan history. Static QR is still useful when immutability is preferred, but campaign QR often benefits from editability.
WORKFLOW
From share to measurable next action.
Use a campaign-specific destination and test the final downloaded artwork with multiple devices.
Place the QR with enough physical contrast and quiet space for reliable scanning.
Review scan trends and change the destination when the campaign moves to a new phase.
CAPABILITIES
Use the parts that solve the job.
Static and dynamic modes
Choose direct encoding or a managed redirect depending on whether editability is required.
Styling and export
Create downloadable PNG or SVG assets with campaign-friendly styling controls.
Scan analytics
Track dynamic QR scans with device and broad geographic context.
Destination control
Update a dynamic QR route without changing the printed code.
ILLUSTRATIVE WORKED EXAMPLE
A printed event poster
Choose Dynamic URL, enter your registration page and export a high-contrast code. Scan the final PNG or SVG on more than one device at the intended printed size.
Dynamic QR requires an account. Hosted routes need internet access and continued availability.
Open the starting tool · Review plan limitsFAQ
Questions before you build.
What is the difference between static and dynamic QR?
Static QR contains the destination itself. Dynamic QR contains a managed Sely route that can later redirect somewhere else and record scans.
Can I edit a QR destination after printing?
Only if the QR was created in a dynamic mode that resolves through a Sely route.
Should I test a QR before printing?
Yes. Test the exported artwork with more than one scanner and at the intended physical size before large-scale printing.